The Price Is Right - why instant quotes will change your business
Did you know that over 90% of customers say that anything other than an ‘immediate’ response about a product or service is a deal-breaker when it comes to following through with a purchase?
Let us say that again: Ninety percent of your potential customers will go to a competitor if they can’t get the information they want on your products instantly.
There is nothing worse than hopping online, finding an amazing product, customising it to perfection, then finding out you can’t just finish the task by ordering, because you have to wait for the job to be quoted.
If your sales funnel currently includes a manual quoting system, chances are that whilst your lead waits for their quote, they’re hitting up your competitor’s website, hunting for more accessible answers.
“But what if my prices are more affordable?”, I hear you ask.
In most cases, it doesn’t matter. Hubspot Research has found that 68% of consumers say they will pay more for products and services if their customer service expectations are met.
That is a MASSIVE piece of the market that you could be missing out on if your prices are a mystery to the masses. We have entered an age of convenience. Consumers are able to access almost anything, on-demand, all the time.
As a business, you have to adapt to ever-changing market conditions if you want to stay ahead of your competitors. And the current condition? It’s speedy. People want user-friendly systems, easy to access and honest information, and they want it before they have even asked for it.
Instant quoting means your customer has the information they need to move forward with the sale. Further than that, it streamlines an otherwise cumbersome process for your business. Instant quoting reduces costs, is more time efficient and allows your organisation the ability to make sales around the clock, with no intervention.
Instant quoting will make sure your business isn’t getting lost amongst an inbox full of emails and increase your chances of being the first, and last, website a potential customer visits before making a purchase.
Your customer isn’t waiting, why are you?
Get in contact with the team at IBS today to see how we can help you with an instant Web2Print site.